Every year in India, university projects are launched with too little research and too much confidence. Promoters commit to a discipline mix based on personal preference, not market data. They select a location based on land availability, not catchment analysis. They project 80% occupancy from Year 1 — a target that very few new Indian universities actually achieve in their first five years.

The result is predictable: under-enrolled programs, regulatory scrutiny from UGC inspection committees, financial pressure on promoters, and in some cases, institutions that never reach their potential despite capital investments of ₹100–400 crore.

EROCON’s Market Research & Feasibility service exists to prevent exactly this. We conduct rigorous primary research in your target geography — student and parent surveys, focus groups, competitor campus visits, employer consultations — combined with deep analysis of AISHE enrolment data, UGC registration trends, NEP 2020 demand projections, and demographic forecasts. The output is a feasibility report and Detailed Project Report that gives you, your board, your bank, and your UGC application file a clear, honest picture of your project’s viability, opportunity, and realistic financial returns.